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This article details how to buy a direct mail list.

Lawn signs are perfect for landscapers, contractors, masons, roofers, or any business owner who wants to proudly display his or her work.  Ideal for sidewalks, lawns, and job sites, these durable advertisements are inexpensive and easy to create.

Design both large and small signs to make sure you have the right fit for any job.  Be sure to include important contact information like your phone number and web site.

Try creating a lawn sign for parties and memorable events, too. Vistaprint’s lawn signs can be repurposed as directional signs to a wedding reception, or to announce the birth of a child.

This season, turn a sidewalk sale into a super sale with a brand new custom banner!

Summer is the ideal time to bring your marketing efforts outdoors with a durable, high-quality banner that’s perfect for tradeshows, outdoor markets, special events, or seasonal sales.

Creating an eye-catching banner has never been easier.  Simply upload your own design or browse through online galleries.  These fantastic banners come in four sizes and can be delivered in as few as three days!

Design a banner to announce the grand opening of your salon and spa, or create a vertical banner to hang alongside the door of your diner. Use updated designs or messaging to really catch your customers’ attention.

Not only are banners ideal for small business owners, but for non-profit events, fund-raisers, and block parties too!

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Keep Getting Your Expertise Out There

Position your company as a leader in its field. Create newsletters and hand outs that give tips and advice in keeping with the current needs and desires of your customers. Depending on your industry, you may want to hold clinics or learning seminars and invite your customer base to attend by mailing out invitations. Communicate useful advice on promotional items your clients are likely to keep such as shopping lists with advice on buying and storing food and/or new relevant recipes if you have a grocery store.

Expertise builds loyalty and trust and helps retain customers through an increased confidence in the company and their products or services. Brochures are a classic way of presenting new products or services that may interest current clients and help retain them. An important consideration when strategizing ways to communicate marketing messages meant to retain customers is to find out what would make your clients try your competitors. Of course, you want to discover this information so that you can make your marketing message and strategy one of giving your customer base what they want so you can retain their business.

Keep Using Customer References in Ads

Build powerful simple ads around customer testimonials and references. When a “satisfied customer for over 20 years” is still referring your company, this could inspire other current customers to stay with the business. Acquire references by mailing out letters asking for the “valued opinions of our loyal customers.” Remember to follow laws when it comes to using quoted material in your marketing materials.

Keep Following Through with Survey Cards

Remember that it costs much less to retain old customers than it does to try and acquire new ones. Follow up on product sales as well as any complaints promptly to find out what your customers think about your business. Printed survey cards can help you keep track of the information.

Even if a current customer has a negative experience with your business, you may be able to do the necessary damage control by following through and taking your customer’s feedback seriously. If he/she feels that the company is genuinely concerned about the situation and is taking measures to remedy it, then retaining that customer becomes possible. Let’s face it, sticking stubbornly to statements about company policy isn’t going to retain customers, but showing them good will and understanding just might!