January 27th, 2010
As you plan a big birthday party for your child, you are slightly horrified at the expense. The thought of the postage fees alone is making you downright nauseous. Then, a money saving idea occurs to you. Birthday postcards would be a great way to cut down on postage costs, because sending a postcard is a bit cheaper than mailing a letter. Now, you just hope Vistaprint offers birthday postcards! 
A quick keyword search for birthday brings up several pages of colorful templates for birthday themed postcards, from monkeys to pirates. A few simple changes to make sure the cards will hold all the party information may be necessary if you opt for a design that isn’t already set up as an invitation, but it will be a pretty easy alteration.
Be sure you remember all of the important information an invitation should include, such as when and where the party will take place. Also, if the invitation doesnt make the party theme obvious, you should mention it on the invitation in case some of the guests want to come in costume. This is especially important for a princess party or pirate theme, since many children will seize any opportunity to put on their costumes.
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Posted by VistaprintCanada
July 7th, 2009
Vistaprint
Keep Getting Your Expertise Out There
Position your company as a leader in its field. Create newsletters and hand outs that give tips and advice in keeping with the current needs and desires of your customers. Depending on your industry, you may want to hold clinics or learning seminars and invite your customer base to attend by mailing out invitations. Communicate useful advice on promotional items your clients are likely to keep such as shopping lists with advice on buying and storing food and/or new relevant recipes if you have a grocery store.
Expertise builds loyalty and trust and helps retain customers through an increased confidence in the company and their products or services. Brochures are a classic way of presenting new products or services that may interest current clients and help retain them. An important consideration when strategizing ways to communicate marketing messages meant to retain customers is to find out what would make your clients try your competitors. Of course, you want to discover this information so that you can make your marketing message and strategy one of giving your customer base what they want so you can retain their business.
Keep Using Customer References in Ads
Build powerful simple ads around customer testimonials and references. When a “satisfied customer for over 20 years” is still referring your company, this could inspire other current customers to stay with the business. Acquire references by mailing out letters asking for the “valued opinions of our loyal customers.” Remember to follow laws when it comes to using quoted material in your marketing materials.
Keep Following Through with Survey Cards
Remember that it costs much less to retain old customers than it does to try and acquire new ones. Follow up on product sales as well as any complaints promptly to find out what your customers think about your business. Printed survey cards can help you keep track of the information.
Even if a current customer has a negative experience with your business, you may be able to do the necessary damage control by following through and taking your customer’s feedback seriously. If he/she feels that the company is genuinely concerned about the situation and is taking measures to remedy it, then retaining that customer becomes possible. Let’s face it, sticking stubbornly to statements about company policy isn’t going to retain customers, but showing them good will and understanding just might!
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Posted by VistaprintCanada
June 3rd, 2009
Birthday Invitations from VistaPrint
Can birthday invitations help with managing a party?
You’re planning a big birthday party for your child and are feeling a bit overwhelmed. You’ve heard horror stories from friends about runaway ponies, collapsing ball pits and all sorts of disasters. Is there anything you can do to help the day run smoothly? Actually, a successful child’s party starts with the birthday invitations. To be sure your child’s day is as trouble free as possible:
- 1. Consider adding an R.S.V.P. card that includes a line that says, “My child has special dietary needs. They are…” This way, you can be sure the party doesn’t get cut short by a trip to the emergency room because you served peanut butter cookies and a child with a severe allergy went into anaphylactic shock while walking by the dessert table.
- 2. Think about including plans for bad weather in the invitations, such as postponing the party until the next day or having everyone meet at the local game center.
- 3. Remind parents of special concerns you have. For example, you may want to add a note that says, “Thank you for celebrating our son’s special day with us. Please make sure you walk your child to the door, as we are located on a busy street.”
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Posted by VistaprintCanada
March 27th, 2009
Is there anything I should consider before choosing birthday invitations for my child?
“Mail for me?” Little Johnny is so excited to finally get his very own piece of mail. However, the excitement doesn’t last long. When he tears open the envelope to see a boring white card with some words on in it, he tosses his mail aside. Obviously, the sender didn’t realize that birthday invitations for a child’s party should be fun and colorful. Luckily, VistaPrint knows all about colour. To create custom invitations the guests will love to receive, you should:
- 1. Choose an invitation that reflects the birthday party theme. Children will enjoy looking at the bright images and will be able to see what type of party they are being invited to.
- 2. Make sure you don’t fall for cute images that will embarrass your too cool, too grown up little boy or girl. Children as young as three or four are horrified by things that seem babyish to them.
- 3. Include a small gift in the invitation envelope. A temporary pirate tattoo is easy to include in an invitation to a pirate themed party and is very inexpensive.
- 4. If you have additional information to pass on to the parents, include a smaller envelope with the parents’ names on it in the invitation envelope to hold this unexciting but important part of the party news.
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Posted by VistaprintCanada
March 12th, 2009
Can I make my party invitations more exciting?
As Jane Doe opens yet another little cream invitation envelope, she stifles a yawn. It seems like every single one of her friends is graduating, getting married, or having a baby this year and every one of them is sending party invitations in the same understatedly elegant envelopes. What happened to the wild gang of fun loving rebels she used to have so much fun with? If only Jane had a friend who was willing to push the envelope, or even get rid of it entirely. To help Jane overcome her invitation ennui, you should:
- 1. Add some colour and fun to the envelopes. Rubber stamped designs, sketches, or silly doodles can transform a staid, drab envelope into an exciting piece of art.
- 2. Shake things up with stamps. You can look for interesting stamps at your local post office or you can look into personalised postage stamps.
- 3. Use a completely different container, such as an Easter egg. Simply fold the invitation and stick it inside. Tape the egg shut and adhere a mailing label. The post office may think you’ve lost it, but they’ll mail those eggs. People have successfully mailed everything from old shoes to rubber duckies through the post office.
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Posted by VistaprintCanada
